Retailers Fight to Survive in 2010

Retailers Fight to Survive in 2010

Retailers recognize the slow down in shopping in 2009 but are fighting hard to get those increases for 2010. A battle of the strongest retailer for survival for this new year.

The Hyping of Automatic Identification

The Hyping of Automatic Identification

Talk of hype has surrounded RFID (radio frequency identification) for years now, but how close are we to a real embrace and uptake of the technology?

Are There Any Benefits Derived From Strategic Location of a Business?

Are There Any Benefits Derived From Strategic Location of a Business?

Retailers are accustomed to the saying that the three keys to success are “location, location and location”. Location which is the place a business is situated is one of the 4p’s of marketing mix.

Part III A Retailer’s Guide for Promotion of Your Store: Good Times or Bad

Part III A Retailer’s Guide for Promotion of Your Store: Good Times or Bad

Marketing and promotional and advertising techniques for brick and mortar retail stores.

The Customer: Necessary Evil or the Second Coming?

The Customer: Necessary Evil or the Second Coming?

Should you worship your almighty customers? Or should you refuse to bow to their every need? Just how important is your business?