What is Perceived Risk?

What is Perceived Risk?

When buyers make purchase decisions, they address at least one of five kinds of perceived risk. As you consider the task of selling your product or service, note which of these perceived risks your prospect will most likely face.

What is Business Risk?

What is Business Risk?

Business risk is the uncertainty that pertains to a company’s sales and earnings, namely, that a company generates poor sales and earnings for a period of time. By their nature, some companies are riskier than others, and the riskier companies see greater fluctuations in their sales and earnings.

Policies

Policies

The differences between policies and standards, and how an understanding of these differences will help you to make your own policies.

A Grandmother’s Theory of Diversification

A Grandmother’s Theory of Diversification

My Grandmother had a sixth grade education but understood long term investing, risk and diversification better than the next guy.

Why I Hate 7-Elevens!

Why I Hate 7-Elevens!

There’s no such thing as a dollar and a dream.

Decision Insurance

Decision Insurance

Business owners constantly seek to information and make decisions to reduce risks of diminishing profits and increase profits.

Pregnancy & Employment: It Can Work

Pregnancy & Employment: It Can Work

Useful info for pregnant, working women. Gives a clear direction to follow to make work a happy place. Contains useful web links.

Why do you need Insurance ?

Why do you need Insurance ?

An article abut insurance. Why you need to do it, and what are the advantages