Bizcovering

I admit to fueling my afternoon lull with a Starbucks addiction, but lately less so.

A look at how Starbucks changed the coffee business in surprising ways. While it tried to become the 800 lb. gorilla of the industry, it actually ended up helping the independent stores that were so afraid of it. Conversely, its closing of 600 stores may signal the end of the good times for mom and pop coffee shops.

Corporations seem to be taking steps to become greener, but are they actually greener or just appearing greener?

Starbucks coffee houses are a national institution. Along with McDonalds, Starbucks is one of the most recognized brands the world over. Their stores are packed daily with people from all walks of life, and business continues to flourish. But with their overpriced coffee and ridiculously expensive custom drink selections, I ask myself “why is Starbucks so popular”?

Fair trade coffee is coffee that is produced under fair trade standards for both producer, trader and worker. The standards as well as the working relationship between the parties is governed by the FairTrade Labeling Organization International (FLO). The FLO standards are agreed upon by its Labeling Initiatives and Producer Networks as well as members of the producer networks.

Sustainability is providing for present needs while insuring future leaders and community a share in natural resources to meet their needs.

On January 7, 2008, Seattle’s Board of Directors of Starbucks (SBUX) replaced CEO Jim Donald with Mr. Howard Schultz (former CEO from 1987-2000).

The strengths and weaknesses of Starbucks coffee.

Starbucks has won its share of coffee drinking fans over the years. Could they improve even more? Here are five ways the Starbucks experience could be enhanced.