Bizcovering

Porsche is an organization associated with quality and performance. This reputation has been built not only by the actual product Porsche builds (the Porsche 911 and the Porsche Boxster), but also by the image its marketing has created.

This paper will measure the impact of quality management between the leading American automobile manufacturer, General Motors to the leading foreign manufacturer Toyota. The paper will analyze the differences in the history of each company their quality management tactics. The consumer’s trends and tastes have changed over the years in the beginning America wanted its muscle car and in today’s day and age the American consumer wants luxury, quality, reliability, and a fuel-efficient automobile at a low price. Furthermore it is imperative General Motors needs to strengthen their quality control and go back to the basics doing what they did best, build the “American Car.” While they could learn from Toyota in the quality management division they will have to differentiate themselves from Toyota. They have been trying too hard to build a better Toyota or Honda when in actuality they need to build a better Chevrolet, GMC, Cadillac, or Saturn.

Today more and more major companies are adopting the green way of doing business. This is a smart move as people around the world are becoming aware of the environmental costs of human activities. Read on to know which companies are investing the most and why.

With restructuring deadlines approaching, Detroit must step up or close down for good.

As the economic meltdown continues around the world, Toyota cuts pay and production of its cars in its British factories.

Just a few suggestions to help the ailing auto maker.

Toyota has had to employ many methods in the face of the rising yen to remain competitive in the business market.

A logo is an essential factor in the marketing of a company. Here are 10 logos of some of the most successful corporations in the world. All are symmetrical, perhaps this has something to do with their effectiveness?

Cars are usually named according to the functionalities, the design or the targeted market segment. However, have you ever come across names for cars, which are strange and funny?

Developing an approach to leading a successful transformation is the latest challenge for busy executives. However, Andrew Scotchmer argues that such a challenge can be met by firstly involving those around us in an organizational wide clean up campaign.