Bizcovering

Learn what is truly important in a successful advertising campaign.

UK Law is set to change to allow television producers to accept payment for product placement in the television shows for the first time. Is this a breach of our freedoms to watch quality television without an overdose of advertisements?

LCD TV’s profits drops.

This a short review of some of the most hilarious and outrageously funny and/or creative commercials shown on TV. For me, these ads are the best ones, take a look!

A rhetorical analysis of a poster seen in theatres advertising the movie Disturbia. The analysis draws a correlation of the image and an argument against violence on television.

How many of you out there in the world today have ever wondered whether sex and advertising really work? If a business was to advertise its products, goods or services, without the use of sexual content in one form or another, would it gain the same amount of prospective buyers/consumers as one that did use sex in their advertising campaigns? Considering today’s growing consumer based visual and interactive commercials, this writer would have to say that yes, in most cases sex does sell the products, nearly every time.

After reporting on TV for ten years, you pick up a few good and bad habits. These aren’t all of the rules, but just a few that stuck out.

Know your demographics.

Hypnosis and subliminal techniques are commonplace in advertising, but do they work?

Ok, so it’s 3 AM. You can’t seem to fall asleep. You get up out of bed, turn on the TV, and then all of a sudden you are bombarded with either some get-rich-quick scheme or the latest miracle diet pill that’ll finally make you lose weight. Yes, I am talking about the TV infomercial, which has been around since the 1980’s.